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Case Studies - Small Business / Lighter Life

"As someone who has a full time job, the service is essential…”

Overview

  • Weight loss counselor
  • Works full time
  • Answer callers queries on pricing etc
  • Manage online diary to book callers into sessions

As an extremely busy lady with both full time and part time employment, Heather has found the service from MyRuby indispensable.

By day, Heather works full time for the NHS in one of the largest NHS teaching hospitals in East London. In addition to this, she is certified in Cognitive Behavioural Therapy, Transactional Analysis and Eating Disorders. Heather qualified as a Lighter Life Counselor in 2006 and works evening and weekend hours to run client meeting groups.

The reasons for requiring the unique service that MyRuby provides for Heather are twofold; Heather is unavailable during the day to answer her calls and therefore needs assistance in the form of an answering service and secondly, due to the nature of the calls she felt it necessary that her clients not only got through to a real person rather than a voicemail but that there was also consistency with who handled her calls.

"What I really like about the answering service is that the people answering the phone - called Rubys - are really clued-up about my business. This means they answer calls intelligently and knowledgably. They're also always very pleasant and professional, which is extremely important for me as a client-driven, service business."

Heather explains;"As a weight management counselor, my clients are speaking to my 'Ruby' about a very sensitive issue. My allocated Ruby has been trained to handle the calls in an extra caring manner and to be aware that some callers could be nervous or emotional about taking this first step towards changing their lives."

"I researched several telephone answering services but none matched the quality of the service MyRuby provides. By having the same member of staff answering 90% of my calls, it means she is able to build up relationships with the callers for Lighter Life and has really become an extension of my team."

"Instead of having to rush through voicemails on my mobile in my lunch break, MyRuby allows me to catch up in the evening with all my messages. They inform me of my calls via email and text message so I don't miss a thing. This suits me as I am in the correct frame of mind to speak to clients in my own time rather than with the stresses of the day interfering."

"..handle the calls in an extra caring manner and to be aware that some callers could be nervous or emotional..."

"MyRuby also helps to track and record the amount of calls I receive for Lighter Life and their diary management service is an added extra that I would never have expected. I choose to let my clients know that my receptionist works in MyRuby and they are happy with that. They often ask how Ruby is!"

MyRuby Limited The Centre Colchester Business Park CO4 9QQ

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