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Case Studies - Medical Sector / Underwood Chiropractic
"Due to the nature of a Chiropractic clinic Sarah is in and out of appointments all day."
Overview

- Busy clinic with patients calling daily to book appointments
- Requirement to answer calls and manage diary
- Diary must be online and real time so both clinician and receptionist can make bookings
- Patient experience is a quick and easy service leaving the clinician to focus on generating income from delivering the treatment.
Sarah Jane Underwood, director of Underwood Chiropractic in Chelmsford, explains why she decided to use MyRuby and how it is having a huge, positive impact on her business.
Due to the nature of a Chiropractic clinic Sarah is in and out of appointments all day. This often leaves her with several messages and calls to make, which MyRuby has provided the perfect solution for.
"I work on my own and tend to be busy all day with appointments. In the past, this meant that I used to have to let an answering machine pick up messages from new or existing clients looking to make an appointment. In many cases, by the time I had been able to call them back, the new clients had found an alternative chiropractor to visit."
"I had heard of MyRuby and some of my business clients had already taken them on board and said they have proved a very valuable member of the team. Soon after setting up the service, I was receiving texts from "Ruby" with patients' details. When my diary is booked all day I am able to tell MyRuby that I will not be able to make calls until the end of the day. This allows them to give clients an accurate time when I will be able to call them back, which ultimately provides a far more personal service for them. In fact, "Ruby" acts so much like an extension of my business that clients expect to see her when they come in for their appointment!"
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